Singer KJ Yesudas to be brand ambassador of ‘Haritha Keralam’ project

The eminent Carnatic vocalist and playback singer K J Yesudas as the brand ambassador of its ambitious ‘Haritha Keralam’ (Green Kerala) project, a massive initiative envisaged for a garbage-free and clean state.

Chief Minister Pinarayi Vijayan has informed the state Assembly that the veteran singer had given his consent to be associated with the project.

The government will take the initiative to clean all public water sources in the state. Ponds and streamlets will be cleaned in the first phase, while rivers, lakes and other water bodies in the second phase.

One of the most ambitious initiatives of the LDF government, Haritha Keralam project focuses on a number of issues, including garbage disposal at its source and renovation and cleaning of public water sources.