Facebook is launching an online shopping on Raksha Bandhan 2015

Facebook is going to launch an online shopping on this biggest event called “Raksha Bandhan 2015”. Rakhi is basically a sacred thread of protection embellished with the love and affection of a sister for her brother. This day is also known as Raksha Bandhan 2015

The festival season is yet to start in India but social networking site Facebook has already planned how to tap potential customers through its database. It is going to launch a shopping festival named Tied Together on the occasion of Raksha Bandhan.

The plan involves setting up a website in association with media agency conglomerate Group M between August 12 and August 29, the day of the festival, reported the Economic Times.

According to Facebook's pitch note, brands can “unlock the power of social media that can reach 10 crore potential customers through this event.”

The social networking site would use its subscriber base and social networking platform to drive traffic to the shopping site. Participating companies will have to pay a fee that will be shared by Facebook, GroupM and other media agencies.

Facebook, which has 11.2 crore users in India, is reported to be looking for a title sponsor at an asking rate of Rs 3 crore and a principal sponsor at a similar rate besides associate sponsors for Rs 1.5 crore each.

According to a media planner, “online shopping festivals have become a popular trend in India, especially with the rise in the number of e Commerce companies, which are driving the growth of online shopping in India. Facebook should be considered as another media vehicle which has a huge database that can be utilized for commercial purposes”.

Courtesy: Business Times