Hiring for Head of Marketing (India & APAC) @ InsideView, Inc

Industry:

Computer Software

Employment type:

Full-time

Experience:

Director

Job function:

Marketing

Job description

Key responsibilities:

Align marketing strategy with sales goals for the region working together with Corporate Marketing Team.

Design and Scale up GTM to build a robust pipeline quarter on quarter

Manage key channels for scale and performance

• Events: Participate in events for branding and lead generation
• PR: Manage PR to increase brand recall in enterprise and Mid-Market
• Email Marketing: Streamline and manage email marketing channel to deliver on pipeline generation goals. Campaign design for different personas and product lines.
• Online Ads: Google, LinkedIn channels for lead generation. Ad copy design, landing page design and channel performance optimization using analytics.
• Inside Sales: Manage and grow inside sales for lead generation
• Thought Leadership: Develop relationship with NASSCOM to initiate a SIG program on sales & marketing for India, speaking opportunities in NASSCOM.
• Manage and drive APAC Analyst relations for Enterprise GTM

Additional Responsibility:

Product Marketing: Design product and sales collaterals to support India and APAC markets. This includes region specific case studies and customer testimonials showcasing ROI.

Key responsibilities

Requirement:

 MBA from premier institute. Preferably a Global MBA.

10+ years of experience in B2B Marketing

Marketing experience in APAC and India

About InsideView:

InsideView enables an informed world where people have productive conversations powered by the best market intelligence. We provide B2B organizations data, social and news insights, and business connections on their customers and leads. As the world’s leading market intelligence platform, InsideView triangulates company and contact data from over 40,000 sources and delivers it directly into key business applications. Our solutions are used by more than 500,000 sales, marketing and other professionals in over 20,000 companies, including Adobe, Rosetta Stone, and Zuora.

For more information, visit www.insideview.com (Apply Here)