John Abraham is Arunachal Pradesh's new brand ambassador

John Abraham has been roped in as a brand ambassador for Arunachal Pradesh Tourism.

BE Viacom18 in a first of its kind initiative, has partnered with the government of Arunachal Pradesh to provide strategic consultation services to promote the tourism in the state.

John Abraham, who loves football, adventure sports, biking is the perfect fit for the state. Representing the state as a brand ambassador, he is of the opinion that the state has lot to offer to its tourist be it culture, heritage, adventure sports and music.

John Abraham  is an Indian film actor, producer and a former model who appears in Hindi films. After modelling for numerous advertisements and companies, Abraham made his film debut with Jism (2003), which earned him a Filmfare Best Debut Award nomination. This was followed by his first commercial success, Dhoom (2004). He received two Filmfare Award nominations.